Our new front page just went live on Cloudant.com. The main goal of this redesign is to give more information about the service we are currently rolling out. While we are still in private beta, we are starting to accept more people onto our platform and therefore we are ready to tell you more about what we are doing. We are currently aiming at existing CouchDB users, and to them we are offering professional hosting of CouchDB in the cloud.

The new design follows the AIDA principle, according to which a succesful marketing flow involves four main phases: attention (A), interest (I), desire (D), and action (A).

The “CouchDB in the Cloud” headline is designed to attract the attention of CouchDB users. The screenshot behind it is meant to evoke interest by giving a peak to the features available in our dashboard. Underneath it, the three “features” listed aim to create desire. They link our offering to CouchDB, by stating that we provide all the benefits of the database that our potential customers already love, but also highlight what we have to offer on top of that: a scalable and managed infrastructure and the chance to use it for free. Finally, the two buttons, placed in what the Gutenberg Rule calls the “terminal area”, provide options for action.

Let us know what you think about this new design.